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Orchestrating Progress

FSS Associates is a mission support advisory in technology strategy, public policy and communications. It helps organisations reach critical objectives, and builds its advice to be carried out.

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About

A Mission Support Advisory That Helps Organisations Reach Critical Objectives

Strategic advisory pairs bespoke recommendations with an implementation approach drawn from on-the-ground expertise, so the work ends in results rather than reports alone.

11 yearsIn businessSince 2015
3PrincipalsBacked by 8 experts
13EngagementsSince 2017
4Service linesStrategy, technology, policy, communications

Services

How FSS Can Help, in Plain Words

Four service lines, 26 services in all. Training sits inside every line, so an engagement can end with the client’s team able to run the result.

Plan and grow

Set direction, raise money and make good deals.

Strategy & Transformation

  • Strategic Advisory & Project Management
  • Corporate Strategy & Growth Roadmaps
  • Investor Readiness & Fundraising Support
  • Investment Case & Transaction Advisory
  • Due Diligence Support
  • Strategy Workshops & Handover Training

Build digital capability

Make technology and data work for the organisation.

Digital Strategy & Technology

  • Technology Strategy & Master Planning
  • Enterprise Architecture & IT Governance
  • Data Strategy & Governance
  • Data Platform Design & Solution Selection
  • Analytics & Business Intelligence
  • AI Strategy & Ecosystem Research
  • Data & Analytics Training

Navigate policy and risk

Give decision-makers clear evidence and advice.

Policy & Political Risk

  • Policy Paper
  • Policy Briefs, Reports & Evaluation Frameworks
  • Sector & Ecosystem Research
  • Political Risk & Sociopolitical Analysis
  • Stakeholder Consultation & Committee Support
  • Policy Workshops & Roundtables

Tell your story

Get the right message to the media and the public.

Strategic Communications

  • Press Releases & Press Kits
  • Articles, Profiles & Thought Pieces
  • Speeches & Event Scripts
  • Media Interviews
  • Media Placement & Seeding
  • Media Briefings, Events & Tours
  • Crisis Communications Training

Approach

Every Engagement Runs the Same Four Steps

  1. Diagnose

    Assess the current state and interview stakeholders.

  2. Design

    Set the target state, options and the investment case.

  3. Deliver

    Produce the agreed work, with governance and milestones.

  4. Embed

    Hand over, train and leave a team that owns the result.

Work is a fixed-scope project, a retainer or embedded support, with pricing quoted per engagement.

Recent work

Four Recent Works Run From Fundraising to AI Policy

Project Atlas

A map of Malaysia’s AI stack across the value chain.

  • 27 organisations interviewed over 6 weeks
  • 4 research pillars and 11 recommendations
  • Readiness path for ecosystem builders

Project Brawn

An investment case for a staged stake in a founder-led company.

  • 30% and 51% stakes compared
  • Staged structure with founder protections
  • 7 terms to agree

Project Carnegie

A five-year technology master plan for a government agency.

  • 5 objectives with phased KPIs
  • TOGAF 10 architecture blueprint
  • 2026 to 2030 roadmap

Project Durham

2025 to 2026

Investor readiness, from data room to a signed Investment Agreement.

  • 7 stages, including an RM8m fund-use plan
  • 112-page investment memo and due diligence
  • Agreement signed in November 2025

People

Three Principals Lead the Practice, Backed by an Eight-Member Panel of Experts

Principals and service lines

Ijlal Hannan

Strategy · Public Policy · Strategic Comms

Ariff Azraai

Strategy · Digital Strategy & Technology

Erhan Azrai

Strategy · Digital Strategy & Technology · Public Policy

Experts and advisors

  1. Senior Researcher at State Assembly Speakers’ Office
  2. Group Editor at a state media company
  3. COO of data analytics startup & Partner at boutique venture capital
  4. Policy Director in Minister’s Office
  5. Former Press Secretary in Deputy Prime Minister’s Office
  6. Senior Analyst & Principal Writer at Federal Government Affiliated Think Tank
  7. Senior Lecturer in Finance & Economy in Public University
  8. Former Head of Department at Inland Revenue Board

Contact

Let’s Start With a Conversation

We are here for you - for further enquiries:

Email

hello@fss.associates

Telephone

+60 3 6413 6594

Address

D4-6-6 Solaris Dutamas, 50480 Kuala Lumpur, Malaysia

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